On 2 Feb 2024; Unithai Group and all business units arranged event “Awaken to IMCPAA’s new look Soft Launch” in Thailand. This live streaming event introduced the new brand “TPC (Tsao Pao Chee)” by our Chairman, Chavalit Frederick Tsao poised to replace IMC Pan Asia Alliance Group (IMCPAA) to all colleagues, that would better reflect our essence and aspirations. The management team has been very excited for all colleagues to learn more about this new identity, and our Chairman Chavalit Frederick Tsao shared an advance preview of our forthcoming logo and corporate colour.
The initials TPC pay homage to “Tsao Pao Chee,” our very first business entity incorporated in 1906, honouring the entrepreneurial legacy that defines us. Meanwhile, the seal-shaped emblem symbolises the integrity of our social contract and unwavering commitment towards serving the needs of the evolving eras.
To complete the logo, the bold and energetic colour we have dubbed “Awakening Red” imbues our Brand with an unmistakable look and distinct vitality, embodying the optimism and passion we hold for the humanity’s future and sustainable business development.
We got good collaboration and engagement from colleagues of all business units of Unithai Group to join this event. After the event, we provided vegetarian food for all staff and organized Mindful Zentangle Drawing activities at Unithai Head Office, Bangkok. This allowed employees to join in the fun and practice Mindful drawing together.